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Hundhausen, Carl - In: Absatzwirtschaft 12 (1969) 18, pp. 26-29

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Boies, David; Verkuil, Paul R. - In: The Georgetown law journal 60 (1972) 5, pp. 1195-1223

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Bishop, John A.; Yoo, Jang H. - In: Southern economic journal 52 (1985) 2, pp. 402-411

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Linder, B. J. - In: Journal of marketing 32 (1968) 4/1, pp. 40-44

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Stidsen, Bent - In: Problems in Canadian marketing : [papers], (pp. 135-155). 1977

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Boss, Michael - In: Marketing : ZFP ; journal of research and management 1 (1979) 3, pp. 165-172

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Rost, Dankwart - In: Markenartikel : das Magazin für Markenführung 38 (1976) 10, pp. 410-416

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Hippel, Eike von - In: Zeitschrift für Rechtspolitik : ZRP 6 (1973) 8, pp. 177-182

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Franke, Jürgen F. A. W. - In: Kyklos : international review for social sciences 26 (1973) 2, pp. 337-361

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Grimes, Warren S. - In: Harvard law review 84 (1971) 8, pp. 1769-1800

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