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112
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110
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108
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106
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104
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101
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100
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99
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98
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98
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97
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97
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96
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96
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94
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94
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93
Hagen, Jürgen von
92
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91
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90
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88
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87
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87
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83
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81
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Showing
1
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10
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247,727
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date (newest first)
date (oldest first)
1
Who standardizes
advertising
more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries'
advertising
practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
2
Competing through keyword
advertising
Colangelo, Giuseppe
- In:
Journal of competition law & economics
16
(
2020
)
3
,
pp. 306-348
Persistent link: https://www.econbiz.de/10012315413
Saved in:
3
How do privacy laws impact the value for advertisers, publishers and users in the online
advertising
market? : a comparison of the EU, US and China
Jin, Yuxi
;
Skiera, Bernd
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10014581520
Saved in:
4
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
5
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
Saved in:
6
Evolution of corporate social responsibility : a content analysis of United States magazine
advertising
, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
7
Economic and nutritional implications from changes in U.S. agricultural promotion efforts
Ho, Shuay-Tsyr
;
Rickard, Bradley J.
;
Liaukonyte, Jura
- In:
Journal of agricultural and applied economics
46
(
2014
)
4
,
pp. 593-613
Persistent link: https://www.econbiz.de/10011640268
Saved in:
8
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
9
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
10
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
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