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Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
2
Pseudo panels as an alternative study design
Frethey-Bentham, Catherine
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009308809
Saved in:
3
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
4
Similarities and differences in Asian and Western travelers' service performance measurement, evaluation and outcomes
Brush, Gregory J.
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012114177
Saved in:
5
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
6
Capturing institutional home country conditions for exporting SMEs
Mogos Descotes, Raluca
;
Walliser, Björn
;
Holzmüller, …
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1303-1310
Persistent link: https://www.econbiz.de/10009382484
Saved in:
7
Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Xie, Yi
;
Chen, Ke
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269049
Saved in:
8
Consumer purchase intention of intangible cultural heritage products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type
Zhang, Mengxia
;
Guo, Xixuan
;
Guo, Xiaoling
;
Jolibert, Alain
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014285880
Saved in:
9
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
10
Application of the stereotype content model in marketing : a three-level review and future research
Guo, Xiaoling
;
Liu, Hao
;
Zhang, Yicong
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10013440287
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