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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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The economics of intellectual property
Towse, Ruth (contributor); Holzhauer, Rudi (contributor) - 2002
Persistent link: https://www.econbiz.de/10001632848
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Der chemisch-pharmazeutische Markenartikel : Darstellung des Wesens, der Absatzformen und des Kampfes um den Markt
Bergler, Georg - 2006 - Reprint [der Ausg.] Stuttgart 1933
Persistent link: https://www.econbiz.de/10003472476
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Elicitation of preferences
Fischhoff, Baruch (contributor) - 2010
Persistent link: https://www.econbiz.de/10009126866
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Transforming e-business practices and applications : emerging technologies and concepts
Lee, In (contributor) - 2010
Persistent link: https://www.econbiz.de/10003890016
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Appreciation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649244
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Appropriation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649247
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Acquisition
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649254
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Theoretical and historical approaches
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649259