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Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis - 1975
Persistent link: https://www.econbiz.de/10000115500
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063
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Readings in advertising and promotion strategy
Barban, Arnold M. (compiler);  … - 1968 - 1. print
Persistent link: https://www.econbiz.de/10000568359
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Anzeigenwirkung richtig planen und messen
Starch, Daniel - 1969
Persistent link: https://www.econbiz.de/10000157872
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Consumer motion picture choice : audience mapping and preference regression
Möller, K. E. Kristian; Kortelainen, Pirjo - 1982
Persistent link: https://www.econbiz.de/10002504923
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Advertising
Mandell, Maurice I. - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10002432114
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Objekte der Wirtschaftswerbung : Analyse der Werbeobjekte zur systematischen Entwicklung v. Werbestrategien
Mazanec, Josef A. - 1975
Persistent link: https://www.econbiz.de/10013386662
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Werbepsychologie
Hoffmann, Hans-Joachim - 1972
Persistent link: https://www.econbiz.de/10000051880