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1
American commercial television : competition, collusion, regulation
Hull, Brooks Brittenham
-
1982
Persistent link: https://www.econbiz.de/10000779205
Saved in:
2
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
Saved in:
3
Sold on radio : advertisers in the golden age of broadcasting
Cox, Jim
-
2013
-
Reprint
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher
Persistent link: https://www.econbiz.de/10011386289
Saved in:
4
Die Vermarktung privater und lokaler Hörfunk- und TV-Sender in Deutschland und den
USA
: eine systemvergleichende Studie
Koch, Jörg
-
1996
Persistent link: https://www.econbiz.de/10010223832
Saved in:
5
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
6
Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo
-
2001
Persistent link: https://www.econbiz.de/10013438009
Saved in:
7
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
Saved in:
8
The spot : the rise of political advertising on television
Diamond, Edwin
-
1988
-
Rev. ed.
Persistent link: https://www.econbiz.de/10013482042
Saved in:
9
Coordination, differentiation and the timing of radio commercials
Sweeting, Andrew
(
contributor
)
-
2004
This paper examines whether commercial radio stations try to play their commercials at the same time. A simple model shows that stations may want to choose the same times (coordination) or different times (differentiation) depending on how listeners behave. It also shows that how much...
Persistent link: https://www.econbiz.de/10003231392
Saved in:
10
Economic aspects of tobacco use and taxation policy
Godfrey, Christine
;
Maynard, Alan
-
1988
Persistent link: https://www.econbiz.de/10000138058
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