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Werbung als Investition
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Werbungsbetrieb
199
Werbung
72
Vereinigte Staaten
60
Werbungsmittel
31
Advertising
28
Marktforschung
19
Werbewirkung
16
Deutschland
15
Werbungsausgaben
15
Werbungsunternehmung
15
Werbungsforschung
12
Advertising effects
11
Werbungspolitik
11
Absatzpolitik
10
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Großbritannien
9
Theorie
9
Theory
9
Werbungspsychologie
8
Markenartikel
6
Verbraucher
6
Consumer behaviour
5
Konsumentenverhalten
5
Marktpsychologie
5
Target group
5
Verbraucherschutz
5
Wettbewerb
5
Wettbewerbsbeschränkung
5
Zielgruppe
5
Marketing management
4
Marketingmanagement
4
USA
4
Werbeerfolgskontrolle
4
Werbung Gemeinschaftswerbung
4
Absatzplanung
3
Absatztechnik
3
Betriebsertrag
3
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383
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Hochschulschrift
30
Mikroform
2
Arbeitspapier
1
Aufsatzsammlung
1
Bericht
1
Fallstudiensammlung
1
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1
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74
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66
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56
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Bass, Frank M.
3
Broadbent, Simon
3
Sandage, Charles Harold
3
Backman, Jules
2
Barban, Arnold M.
2
Bhattacharyya, M. N.
2
Buzzell, Robert D.
2
Dirksen, Charles J.
2
Frey, Albert Wesley
2
Fryburger, Vernon
2
Hörschgen, Hans
2
Kroeger, Arthur
2
Mertes, John E.
2
Moyer, Reed
2
Palda, Kristian S.
2
Simon, Julian Lincoln
2
Aaker, David A.
1
Albion, Mark S.
1
Alford, Charles Lang III
1
Anderson, Robert L.
1
Appel, Valentine
1
Arnold, Dieter
1
Ayanian, Robert Louis
1
Balke, Winfried
1
Barry, Thomas E.
1
Beckwith, Neil E.
1
Behrens, Gerold
1
Beike, Peter
1
Benz, Jochen
1
Besmer, Hans Jörg
1
Bogart, Leo
1
Bohrer, Peter
1
Borden, Neil H.
1
Boyd, Harper W.
1
Brandenburg, Achim
1
Brozen, Yale
1
Bruse, Helmut
1
Brush, Brian Charles
1
Cable, John
1
Cady, John F.
1
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American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
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Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Betriebswirtschaftliche Schriften : BWS
2
Houghton Mifflin Adviser in Marketing
2
Prentice-Hall international series in management
2
Purdue University, Krannert Graduate School of Industrial Administration, Institute for Research in the Behavioral, Economic, and Management Sciences, Paper
2
Reihe Wirtschaftswissenschaften
2
A Wiley/Hamilton Publication
1
A study by The Economists Advisory Group
1
A, E, Res
1
A. E. Information Series / North Carolina Department of Agricultural Economics
1
A. E. Res
1
AAW-Schriftenreihe zur angewandten Wirtschaftswissenschaft / B
1
AMA reprint series
1
Absatzwirtschaft : Schriftenreihe
1
An LPE Paper, Publ. by the London Press Exchange Ltd.
1
Arbeitsberichte aus dem FB Wirtschaft / Fachhochschule Osnabrück
1
Beiträge zur Mittelstandsforschung
1
Der Volkswirt : Wirtschafts- und Finanz-Zeitung ; Pflichtbl. d. Frankfurter Wertpapierbörse
1
Dialog der Marktpartner : kommunikationstechn. Fachreihe
1
Die Betriebswirtschaft
1
Die Unternehmung im Markt
1
Domestic Affairs Study, American Enterprise Institute for Public Policy Research
1
F.E.W. Research Memorandum, Tilburg University, Department of Economics, Subfalculteit der Econometrie
1
G+J Schriftenreihe
1
G-+-J-Schriftenreihe
1
Grid series in advertising and journalism
1
Handbuch der Rationalisierung : Schriftenreihe
1
Harvard economic studies
1
Institut für Gesellschafts- und Wirtschaftswissenschaften der Universität, Bonn. Betriebswirtschaftliche Abteilung. Diskussionsarbeit
1
Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University, Paper
1
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, Paper
1
International Chamber of Commerce, Publication, Drucksache
1
International business and management series
1
Internationales Institut für Management und Verwaltung / 1, Preprint series of the Internat. Inst. of Management Berlin
1
Irwin Series in Quantitative Analysis for Business
1
Kohlhammer Edition Marketing
1
Les cahiers de recherche / Centre d'Enseignement Supérieur des Affaires ; Ecole des Hautes Etudes Commerciales ; Institut Supérieur des Affaires ; Centre de Formation Continue ; Internat C.E.S.A.
1
Marketing Research Report, Economic Research Service, U.S. Department of Agriculture
1
Marketing Science Institute / Working Paper
1
Markt und Marketing
1
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ECONIS (ZBW)
199
Showing
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1
Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen
-
1981
Persistent link: https://www.econbiz.de/10000000570
Saved in:
2
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
3
Werbewirkung und Werbeerfolgskontrolle
Meyer, Paul Werner
-
1965
Persistent link: https://www.econbiz.de/10000521984
Saved in:
4
Die Problematik der Ausgliederung der betrieblichen Werbefunktion
Spintler, Renate
-
1962
Persistent link: https://www.econbiz.de/10000533416
Saved in:
5
Der Einfluß der Konkurrenzwerbung auf den Werbeerfolg
Balke, Winfried
-
1971
Persistent link: https://www.econbiz.de/10000534822
Saved in:
6
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
7
Werbung und Wettbewerb
Backman, Jules
-
1971
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000051854
Saved in:
8
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
9
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
10
How much to spend for advertising
MacNiven, Malcolm A.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000053329
Saved in:
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