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Marketingtheorie
1,257
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529
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357
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349
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308
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Sheth, Jagdish N.
44
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34
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25
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25
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20
Kuß, Alfred
19
Homburg, Christian
17
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15
Kumar, V.
12
Maclaran, Pauline
11
Dichtl, Erwin
10
Green, Paul E.
10
Grönroos, Christian
10
Kleinaltenkamp, Michael
10
Pepels, Werner
10
Armstrong, Gary
9
Franses, Philip Hans
9
Perreault, William D.
9
Walker, Orville C.
9
Hörschgen, Hans
8
McCarthy, Edmund Jerome
8
Bruhn, Manfred
7
Bänsch, Axel
7
Hair, Joseph F.
7
Krohmer, Harley
7
Lamb, Charles W.
7
Saren, Michael
7
Verhoef, Peter C.
7
Wierenga, Berend
7
Wind, Yoram
7
Winer, Russell S.
7
Blythe, Jim
6
Burmann, Christoph
6
Fischer-Winkelmann, Wolf F.
6
Huber, Frank
6
Kollmann, Tobias
6
Marshall, Greg W.
6
McDaniel, Carl D.
6
Mullins, John W.
6
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6
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American Marketing Association
39
Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
7
Edward Elgar Publishing
5
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4
Duncker & Humblot
4
European Society for Opinion and Marketing Research
4
Academy of Marketing
3
European Marketing Academy
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
University of Colorado Boulder / Business Research Division
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academia de Studii Economice
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
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SpringerLink / Bücher
71
Legends in marketing
40
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
SAGE library in marketing
22
Lehrbuch
19
Gabler Edition Wissenschaft
15
ERIM report series research in management
14
Review of marketing research
12
Working paper / European Institute for Advanced Studies in Management
10
Europäische Hochschulschriften / 5
9
Springer eBook Collection
9
Springer eBook Collection / Business and Management
9
Faculty & research / Insead : working paper series
8
Journal of marketing management : MM
7
Marketing theory and applications
7
Meddelanden från Svenska Handelshögskolan
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Edward Elgar E-Book Archive
6
McGraw-Hill/Irwin series in marketing
6
Proceedings series / American Marketing Association
6
Sage library in marketing
6
Springer-Lehrbuch
6
Strategisches Marketingmanagement
6
UTB für Wissenschaft / Uni-Taschenbücher
6
Betriebswirtschaftliche Schriften : BWS
5
International series in operations research & management science
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Schriftenreihe Schwerpunkt Marketing
5
The international library of critical writings on business and management
5
Tinbergen Institute research series
5
AMA educators' proceedings
4
Always learning
4
Berichte aus der Betriebswirtschaft
4
Betriebswirtschaftliche Schriften
4
Foundations and trends in marketing : FTMKT
4
Hamburger Schriften zur Marketingforschung
4
Journal of historical research in marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
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ECONIS (ZBW)
1,343
USB Cologne (EcoSocSci)
49
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1
Probleme der Absatzanalyse in der Investitionsgüterindustrie
Serke, Günter
-
1963
Persistent link: https://www.econbiz.de/10000541859
Saved in:
2
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
3
Zum Problem quantitativer Marketingmodelle
Troll, Kurt F.
-
1975
Persistent link: https://www.econbiz.de/10000544002
Saved in:
4
Marketing : Ideologie oder operable Wissenschaft?
Fischer-Winkelmann, Wolf F.
-
1972
Persistent link: https://www.econbiz.de/10000544645
Saved in:
5
Möglichkeiten rationaler Entscheidung im Absatzsektor unter besonderer Berücksichtigung der Unsicherheit der Information
Kühn, Richard
-
1969
Persistent link: https://www.econbiz.de/10000545603
Saved in:
6
Der Markt-Platz : Grundlagen der Absatzwirtschaft
Ziegelmeier, Otto W.
-
1995
Persistent link: https://www.econbiz.de/10000548012
Saved in:
7
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
8
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
9
Absatz, Markt und Nachfrage : ein Beitrag zur Theorie der Absatzwirtschaftslehre
Kjær-Hansen, Max
-
1965
Persistent link: https://www.econbiz.de/10000518971
Saved in:
10
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
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