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Enabling consumer and entrepre...
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Consumer behaviour
12
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12
India
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1991-1993
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Viswanathan, Madhu
24
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Venkatesan, Ravi
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3
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Tucker, Eric
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Education in the Asia-Pacific region : issues, concerns prospects
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Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Viswanathan, Madhu
;
Gajendiran, S.
;
Venkatesan, R.
-
2008
Persistent link: https://www.econbiz.de/10004929332
Saved in:
2
Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu
-
1999
Persistent link: https://www.econbiz.de/10001441070
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3
A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957509
Saved in:
4
The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957512
Saved in:
5
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
6
Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
7
"5" calories or "low" calories? : What do we know about using numbers or words to describe products and where do we go from here?
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957607
Saved in:
8
The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu
;
Childers, Terry L.
;
Moore-Shay, …
-
1996
Persistent link: https://www.econbiz.de/10000959833
Saved in:
9
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
Saved in:
10
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
-
1994
Persistent link: https://www.econbiz.de/10000959861
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