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Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000134691
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Pioneer brand advantage in Japan and the United States
Alpert, Frank (contributor) - 1996
Persistent link: https://www.econbiz.de/10000939494
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Brand awareness : retrieval re-considered
Holden, Stephen J. - 1995
Persistent link: https://www.econbiz.de/10000919316
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Trademarks and brand management : selected annotations
Hill, Conrad R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10000673130
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.; Harris, Mari - 1998
Persistent link: https://www.econbiz.de/10001392637
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597