The multinomial logit model is frequently used in marketing research to explain consumers' brand choice decisions. In … time. In contrast to this assumption, both marketing theory and statements from marketing practitioners suggest the … possibility of short-term fluctuations and long-term changes in consumers' brand choice behavior. In this paper, nonparametric …

allows to relate an unordered categorical response variable, for example representing the choice of a brand, to a vector of … covariates such as the price of the brand or variables characterising the consumer. In its classical form, all covariates enter … rules and compare parametric and semiparametric approaches for a number of brand choice data sets. -- mixed models …