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Der Transfer der Marktorientierung über Hierarchieebenen : eine empirische Mehrebenenuntersuchung
Kraus, Florian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003752768
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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Get slightly famous : become a celebrity in your field and attract more business with less effort
Van Yoder, Steven - 2007 - 2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10003463221
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
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Customer sense : how the 5 senses influence buying behavior
Krishna, Aradhna - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009725319
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Semantic congruence effects across olfactory and visual stimuli on product perception : an implicit and explicit approach
Nibbe, Nathalie - 2015
Persistent link: https://www.econbiz.de/10010478550
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina (ed.) - 2010
Persistent link: https://www.econbiz.de/10011385553