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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924
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An econometric approach to a marketing decision model
Frank, Ronald E.; Frank, Ronald Edward; Massy, William … - 1971
Persistent link: https://www.econbiz.de/10000572082
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Praktisch-rationales Entscheiden im Marketing : [eine erkenntnistheoretische Analyse]
Stüwe, Björn - 2002
Persistent link: https://www.econbiz.de/10001680795
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Fuzzy sets in management, economics and marketing : [prepared on the occasion of the 7th international congress of SIGEF held in Chania, Greece]
Zopounidis, Constantin (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001599589
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A structural model of sales-force compensation dynamics: estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
Persistent link: https://www.econbiz.de/10003886408
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A structural model of sales-force compensation dynamics : estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
significantly improve marketing decision-making, and firms’profitability …
Persistent link: https://www.econbiz.de/10003888112
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Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter - 2011
Persistent link: https://www.econbiz.de/10009262056
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Marketing : eine entscheidungsorientierte Einführung
Decker, Reinhold; Kroll, Frank; Meißner, Martin; … - 2015
Persistent link: https://www.econbiz.de/10010215425