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Managing marketing : text, cases, and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10000149314
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Managing marketing : text, cases and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10004138148
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Conflict: escalation and deescalation
Bonoma, Thomas V. - 1975 - 1. print.
Persistent link: https://www.econbiz.de/10003999675
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Der Marketing-Vorsprung : Marketingstrategien sofort erfolgreich in die Praxis umsetzen
Bonoma, Thomas V. - 1986
Persistent link: https://www.econbiz.de/10004053925
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Segmenting the industrial market
Bonoma, Thomas V.; Shapiro, Benson P. - 1983
Persistent link: https://www.econbiz.de/10000664026
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HBR's 10 must reads on sales : with bonus interview of Andris Zoltners
Bonoma, Thomas V. - 2017
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.--
Persistent link: https://www.econbiz.de/10011629881
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Marketing management : text and cases
Bonoma, Thomas V.; Kosnik, Thomas J. - 1990
Persistent link: https://www.econbiz.de/10004135271
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Service marketing
Bonoma, Thomas V.; Mills, Michael K. - 1980
Persistent link: https://www.econbiz.de/10004107236
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Conflict power and games : the experimental study of interpersonal relations
Tedeschi, James T.; Schlenker, Barry R.; Bonoma, Thomas V. - 1973
Persistent link: https://www.econbiz.de/10004478585
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Marketing performance assessment
Bonoma, Thomas V.; Clark, Bruce H. - 1988
Persistent link: https://www.econbiz.de/10004173441