"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the...

"Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplace Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you develop an in-depth understanding of how to formulate and implement a...

Market orientation is a corner-stone of marketing and management strategy.However, relatively little research has been conducted into the relationshipbetween market orientation and performance in the context of services firms.This is surprising, given the rapid growth of the services sector in...