The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New … typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand … Motivation Target Groups Scholars and students of marketing and brand management Specialists in fashion and lifestyle branding …

The Indian luxury market has evolved in a dynamic manner. Consumers are more and more attracted to luxury fashion … fashion brands are not only bought for their functional utility but are also purchased for its social utility as it helps the …

on brand love in the Viet Nam fashion industry. The paper uses the quantitative method, with 450 offline responses … attractiveness and expertise. The SMA has positive influence on brand love. It is essential for many fashion brands in Viet Nam to … increase brand love by focusing on the SMA tools with the development of brand’s CI (attractiveness, expertise and relevance) …

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on … their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of … luxury fashion apparel stores in Tehran. The data collection tools were the instrumental/terminal values questionnaire of …

have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values … did not show a significant effect on Brand Consciousness. The results of this study can help luxury fashion clothing …This study aimed to explore the role of customers' values, brand consciousness, and behavioral intentions in the demand …