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services in emerging economies such as China. In addition to the economic resurgence and future promise, the political and … cultural environments in China have provided Korean firms with an opportunity to do business in the country. While some Korean … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to …
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Research indicates that consumers are particularly concerned about the safety of meat. Higher processed meat is perceived as more unsafe than fresh or natural meats, i.e. consumers trust processed meat less. This paper studies the relationship between perceived trust and day-to-day purchase...
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Trust is a key consideration when purchasing and consuming foods. Food certification is an aspect of food labelling, and is used by policymakers and marketers to increase consumers’ trust in food. Equally important, consumers’ trust in the food system and actors in its supply chain...
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