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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
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2002
Persistent link: https://www.econbiz.de/10001639753
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2
Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
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2002
Persistent link: https://www.econbiz.de/10001678886
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Winning strategies for the Indian market
Dayal-Gulati, Anuradha
(
contributor
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2010
Persistent link: https://www.econbiz.de/10008669689
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4
Optimal marketing entry timing for successive product/service generations
Jain, Dipak
;
Jiang, Zhengrui
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2012
Persistent link: https://www.econbiz.de/10009668334
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5
A generalized Norton-Bass model for multigeneration diffusion
Jain, Dipak
;
Jiang, Zhengrui
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2012
Persistent link: https://www.econbiz.de/10009619058
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6
Modeling sources of heterogeneity in customer lifetime purchase behavior
Jain, Dipak
;
Singh, Siddarth S.
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2013
Persistent link: https://www.econbiz.de/10009786190
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7
Measuring customer lifetime value : models and analysis
Singh, Siddharth S.
;
Jain, Dipak
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2013
Persistent link: https://www.econbiz.de/10010235008
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8
Analyzing recurrent customer purchases and unobserved defections : a Bayesian data augmentation scheme
Borle, Sharad
;
Singh, Siddarth S.
;
Jain, Dipak
-
2013
Persistent link: https://www.econbiz.de/10010188604
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Sources and dimensions of trust in service relationships
Johnson, Devon S.
;
Grayson, Kent
-
1998
Persistent link: https://www.econbiz.de/10004564187
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10
A Stochastic Model of Household Brand Switching Behavior
Jain, Dipak
;
Niu, Shun- Chen
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1987
Persistent link: https://www.econbiz.de/10012235547
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