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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001639753
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Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001678886
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Winning strategies for the Indian market
Dayal-Gulati, Anuradha (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008669689
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Optimal marketing entry timing for successive product/service generations
Jain, Dipak; Jiang, Zhengrui - 2012
Persistent link: https://www.econbiz.de/10009668334
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A generalized Norton-Bass model for multigeneration diffusion
Jain, Dipak; Jiang, Zhengrui - 2012
Persistent link: https://www.econbiz.de/10009619058
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Modeling sources of heterogeneity in customer lifetime purchase behavior
Jain, Dipak; Singh, Siddarth S. - 2013
Persistent link: https://www.econbiz.de/10009786190
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Measuring customer lifetime value : models and analysis
Singh, Siddharth S.; Jain, Dipak - 2013
Persistent link: https://www.econbiz.de/10010235008
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Analyzing recurrent customer purchases and unobserved defections : a Bayesian data augmentation scheme
Borle, Sharad; Singh, Siddarth S.; Jain, Dipak - 2013
Persistent link: https://www.econbiz.de/10010188604
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Sources and dimensions of trust in service relationships
Johnson, Devon S.; Grayson, Kent - 1998
Persistent link: https://www.econbiz.de/10004564187
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A Stochastic Model of Household Brand Switching Behavior
Jain, Dipak; Niu, Shun- Chen - 1987
Persistent link: https://www.econbiz.de/10012235547