With the increase in the level of consumer awareness towards green products, “Green Marketing” has started gaining importance since 1970s but getting further momentum since last two decades. Many companies have added and/or modified their products and process in order to position themselves...

Chinese advertising industry has dramatically developed as consumers' concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase...

What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist

This paper aims to examine consumer behaviour towards, and the willingness to adopt, ‘green steel’ in the automotive sector. Semi-structured interviews were held with experts from global, regional and country-specific industry associations and automakers. This paper appraises potential...

A customer’s preference of a brand and loyalty to it is linked to the trust, satisfaction, awareness, and the image that is associated with the brand. This paper studies these four factors in the setting of green brands along with their connection to the customer’s preference and loyalty....

A customer’s preference of a brand and loyalty to it is linked to the trust, satisfaction, awareness, and the image that is associated with the brand. This paper studies these four factors in the setting of green brands along with their connection to the customer’s preference and loyalty....

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the...