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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...
Persistent link: https://www.econbiz.de/10014333805
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Global market strategies of US and Japanese businesses
Yip, George S.; Johansson, Johny K. - 1993
Persistent link: https://www.econbiz.de/10000860016
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Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S. - 1989
Persistent link: https://www.econbiz.de/10000836567
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Estrategias empresariales y desempeño esportador
Cassoni, Adriana; Vaillant, Marcel - 1992
Persistent link: https://www.econbiz.de/10000842128
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Marketing és marketingkutatás a külföldi piackon
Lim, Teck-ghee (contributor)
Persistent link: https://www.econbiz.de/10000804629
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Marketing abroad : competitive strategies & market niches for the Singapore construction industry
Quak, Ser-khoon - 1991
Persistent link: https://www.econbiz.de/10000818427
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Marketingstrategie des koreanischen Chaebol (Konglomerat) in den Weltmärkten
Kang, Gin-won - 1993
Persistent link: https://www.econbiz.de/10000872624
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Absatzchancen und -strategien für deutsche Umwelttechnik in Taiwan und Thailand
Schneider, Katrin - 1995
Persistent link: https://www.econbiz.de/10000546327
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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056
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International marketing: Managerial perspectives
Jain, Subhash C. (ed.); Tucker jr., Lewis R. (contributor) - 1979
Persistent link: https://www.econbiz.de/10000559008