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Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
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2017
Persistent link: https://www.econbiz.de/10011523442
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2
Mixture model analysis of complex samples
Wedel, Michel
;
Hofstede, Frenkel ter
;
Steenkamp, …
-
1997
Persistent link: https://www.econbiz.de/10000966809
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3
Value priorities and consumer behavior in a transitional economy : the case of South Africa
Burgess, Steven M.
;
Steenkamp, Jan-Benedict E. M.
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1998
Persistent link: https://www.econbiz.de/10000992721
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4
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
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2002
Persistent link: https://www.econbiz.de/10001655442
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5
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
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6
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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7
Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
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8
Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
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2009
Persistent link: https://www.econbiz.de/10009306647
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9
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
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2013
Persistent link: https://www.econbiz.de/10009753378
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10
The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid
;
Gijsbrechts, Els
;
Steenkamp, …
-
2001
Persistent link: https://www.econbiz.de/10001620703
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