retail outlet. If the complementarity effect resulting from shopping costs dominates the original substitution effect, the …

accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market … variety. PL introduction and PL-driven assortment changes of NBs impose a small effect on NB prices. In contrast, PLs strongly … cannibalize NB demand, and the assortment changes help steer consumers toward PLs, which imposes large negative effects on NB …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

effect of advertising, brand image, price promotion, but there is no positive effect of brand equity on purchase intentions …

tools on Walton brand's repurchase decision. Total of 200 responses were collected via judgmental sampling approach … consumers repurchase decision of Walton brand. A careful integration of all the promotional elements is required for Walton to …