competition between the retailers store brand (SB) and a manufacturers national brand (NB). In our model, there is ex …

behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …

Private label brand is a product that can only be found in the retailer. The presence of private label is now well … has not become the primary choice when shopping for consumers. Private label products to compete hard with the brand … manufacturer. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and …

manufacturer brand (MB) with the store brand (SB), this research has studied the consumer's sensory respond towards two different … taste test and an informed taste test it has been observed the influence of the brand's product, when talking about store … perception of the sensory quality of the store brands, which generates more knowledge about the brand's value of the private …

The goal of this paper is to answer the question “What variables influence consumer private label brand (PLB …-based evaluations of retailer and product category, along with perceived risk of the category and PLB all affect the ultimate PLB brand …

national brands are less own price elastic, more promotion elastic, and have higher intangible brand effect (brand equity) than … us to explore brand, retailer, and subcategory differences related to the above expectations. Our results indicate that …. This finding also holds for intangible brand effects. However, leading national brands in popular subcategories conform to …

taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In … popularity of different product features, the vertical differentiation between the two brands, and the cost of store brand … introduction. This interaction is most striking when the store brand introduction is not very costly. In this case, if one of the …