This paper examines the concept of service quality in private banking theoretically and empirically and identifies … factors which contribute to service quality. A multidimensional and hierarchical model is developed based on the work of Rust … and Oliver (in Service Quality, pp. 1–20, 1994) and Brady and Cronin (in J. Mark. 65(3):34–49, 2001). The model is then …

Service is created when it's marketed, and this is why we try to measure “service quality” through “marketing mix …”. This paper analyzes the Egyptian banking performance, and measures the effect of the marketing mix on service quality and … the effect of service quality on performance indicators. Banking performance is measured, using Return On Assets (ROA) and …

This paper aims first to evaluate the service quality of Islamic banking and second to explore the withdrawal behavior … of Islamic banking depositors based on their evaluation towards its service quality in the context of Indonesia. A total … carried out to uncover the key dimensions of Indonesian Islamic banking service quality. Next, we use central tendency …

Given that consumers value quality, and such advertising content informs consumers' beliefs about quality, it is not … surprising that high quality brands emphasize quality in their advertising content. What is less obvious is whether firms with … lower quality brands should also follow suit and emphasize quality in their advertising to signal a higher quality. We …

word of mouth marketing and other ways. The paper focuses on the quality of higher education institutions and its … evaluation from the alumni perspective. The methodology for an alumni attitudes survey on the quality and level of education …

parent brand. The results indicate that brand awareness has a significant impact on brand extensions with regards to quality … become suspicious about the parent brand. Thus, quality and trust are pivotal factors influencing consumers’ positive …

addition, in recent years, the competition between these various brands with national brands invite to use many quality cues … with the aim of improving the quality perceived by client. We question the appropriateness and effectiveness of this … strategy of marking quality. An experiment shows that national brands are perceived as equivalent in quality to that of premium …