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The dynamic nature of buying centers : do researchers and salespeople aim at a moving target?
Dowling, Grahame R. - 1995
Persistent link: https://www.econbiz.de/10000902238
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Corporate identity traps
Dowling, Grahame R. - 1996
Persistent link: https://www.econbiz.de/10000933136
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Product life cycle traps : strategic planning and shortening PLCs
Dowling, Grahame R. - 1996
Persistent link: https://www.econbiz.de/10000940415
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Measuring change in self-report data : it's as easy as alpha beta gamma
Dowling, Grahame R. - 1991
Persistent link: https://www.econbiz.de/10000847110
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Searching for a new Ad Agency
Dowling, Grahame R. - 1993
Persistent link: https://www.econbiz.de/10000856755
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The art and science of marketing : marketing for marketing managers
Dowling, Grahame R. - 2004
Persistent link: https://www.econbiz.de/10001851111
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The art and science of marketing : marketing for marketing managers
Dowling, Grahame R. - 2004
Persistent link: https://www.econbiz.de/10004456570
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Corporate reputations : strategies for developing the corporate brand
Dowling, Grahame R. - 1994
Persistent link: https://www.econbiz.de/10004568890
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Getting the piper to play a better tune : understanding and resolving advertiser-agency conflicts
Devinney, Timothy Michael; Dowling, Grahame R. - 1997
Persistent link: https://www.econbiz.de/10000957962
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Describing adopter populations using the bass new product growth model
Dowling, Grahame R.; Walsh, Paul K. - 1989
Persistent link: https://www.econbiz.de/10000842609