Using the emerging technology of large-scale textual analysis, this study examines use of the term ‘customer satisfaction' and its variants in the annual reports issued by publicly-traded U.S. corporations and filed with the Securities and Exchange Commission as Form 10 K. We document the...

"A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson's seminal contributions to marketing theory and his ""best...