The language of branding
John F. Gaski
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Gaski, John F. |
| Publisher: |
New York : Nova Science Publ. |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Definition |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 95 S. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction and background -- The problem and implications -- Structural subtleties -- Situation assessment and context -- Toward resolution -- Conclusion. |
| ISBN: | 978-1-61668-594-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009247811