Green brand is a name, term, design, or symbol that identifies seller(s) products and differentiates them from … competitors' products. Firms are heavily focused on branding because at the product-market level, brand equity increases channel … effectiveness and communications and decreases price sensitivity associated with the brand. Green brands are those brands that …

activities by way of developing a green brand. Further, this study develops a framework that other companies can use to assess …

Purpose - This research examines loyal and non-loyal consumer perceptions, purchase intent and parent brand evaluation … due to green brand – line and category extensions by marketers of established (non-green) brands for products with high … social networking websites. The quasi-experiment considered perceived environmental impact of core product, parent-brand …