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was to examine the influence of CRM on customer satisfaction. The research was focused on three and above three star rated … hotels in Amhara Region, Ethiopia. The basic drive force of the researcher in this particular area was that the region has … satisfaction in the hotel industry was an agenda for the researcher. Self-administered questionnaire in the form of 5 point Likert …
Persistent link: https://www.econbiz.de/10012830767
location, service quality, perceived consumption value, customer satisfaction, and customer loyalty and (3) study the effects … of hotel location, service quality, perceived consumption value and customer satisfaction on customer loyalty. This …: firstly, the hotel location, service quality and perceived consumption value have the positive effect on customer satisfaction …
Persistent link: https://www.econbiz.de/10012889057
The paper examines the quality of customer service in Varna hotels. Quantitative methods are used – a survey conducted among 135 participants from 22 countries, staying at hotels in Varna. The findings reveal foreign tourists' perceptions of the services in Varna hotels. Customer evaluation of...
Persistent link: https://www.econbiz.de/10012942808
Objective: This study identifies the customer loyalty towards hotel service quality in Ubon Ratchathani, Thailand, during the COVID-19 pandemic. Methodology: The research was analysed using a quantitative method from 400 hotel customers through a convenience sampling (online questionnaire...
Persistent link: https://www.econbiz.de/10014085888
between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories derived from social … understanding of the relationship between service quality and guest satisfaction because these constructs were examined from the … process perspective of an agrotourism accommodation experience; it portrays service quality and satisfaction in the context of …
Persistent link: https://www.econbiz.de/10014090175
Persistent link: https://www.econbiz.de/10012889330
American National Standards Institute defines service marketing as a "consumer-satisfaction-engineering tool whereby … implemented." The perception of value plays a very significant role in determining customer satisfaction especially in marketing … sacrifice. Few studies have investigated the relationship that exists in the service industry between customer satisfaction …
Persistent link: https://www.econbiz.de/10013075726
and Customer satisfaction. On focusing on the other channel, we found a negative effect of customization on trust. However …, customer satisfaction has a positive effect on both loyalty and trust. Customization has both direct and mediated effects on … customer loyalty and interacts with the effects of customer satisfaction and customer trust on loyalty. Hence, the finding …
Persistent link: https://www.econbiz.de/10012824346
tight completion hadto concentrate more on customer satisfaction and customer loyalty to remain competitive in the market … customers are cost effective rather than running around a new customer.. The customer satisfaction model was adopted to … telecom operators nowadays and maintaining customer satisfaction ,Loyalty is a must to boost their number of customers and …
Persistent link: https://www.econbiz.de/10012829546
image, and trust is very strong and mediator customer satisfaction in this relationship had an effect on customer loyalty …The aim of this study is to investigate the Impact of Brand Image, Service Quality and Trust on Customer Loyalty …, Moderating Effect of Perceived Price Fairness and the Mediating Effect of Customer Satisfaction on telecommunication sector of …
Persistent link: https://www.econbiz.de/10012912640