Product advertising captures the attention not only of consumers but also of investors. Constructing a measure of local … investment interest in stocks from Google searches and using the Super Bowl as an experiment, we study the effects of advertising … increases significantly for both local and non-local companies that air commercials. Non-local firms with high advertising …

Online consumer data presents new opportunities for measuring the effects of advertising. We combine search query data … with the commercial schedule for the 2011 Super Bowl to measure the causal impact of TV advertising on consumer search …

We explore the effects of television advertising in the setting of the NFL’s Super Bowl telecast. The Super Bowl is … well suited for evaluating advertising because viewers pay attention to the ads, more than 40 percent of households watch … advertising. First, the relationship between Super Bowl viewership and sales in the week leading up to the game reveals the brands …

This study investigates advertising effectiveness of creative TV advertisements (Ads) for high involvement products …

Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu einer gängigen Praxis … Verhaltensabsichten und im Verhalten äußert. Der Autor stellt die Unterschiede zwischen TV-Werbung für Kinder und Advergames dar und kommt …