Objective – Literature suggest that companies should focus their Market Orientation (MO) on good marketing and business … result shows that MO does not have a significant impact on Marketing Performance. In the context of MTO, SMEs do not need to …

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many … of the traditional boundaries and domains within marketing have been subject to change …

prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to … social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical … available data for social media marketing and how to access all of it Make use of data and information behind social media …

Marketing capability refers to a firm’s ability to optimally deploy and integrate different marketing inputs to achieve … high sales at low cost. This paper examines whether the value of marketing capability is incorporated into stock returns …. High-level marketing capability predicts better future operating performance and stock returns. A marketing capability …