consumer decision making when it comes to fashion clothing. Data collected form a sample size of 170 indicate that brand is the … third most important attribute after quality and promotions. A positive correlation between importance of fashion shopping … and importance of brands indicate that brand is an important component when it comes to shopping for fashion. Further …

selection in the RMG sector is scarce, and existing models fail to explain the paradox of rising exports in Bangladesh despite … international clothing brands. The findings reveal a two-step supplier selection process involving enlistment in a qualified …

E-companion to: Can Brands Claim Ignorance? Unauthorized Subcontracting in Apparel Supply Chains …

's consent — has been common practice in the apparel industry and is often tied to non-compliant working conditions. Because …

"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …

1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A … New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What … Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural …