Realizing the significance of customer buying behavior in today's market scenario it is very appropriate to analyse the drivers that trigger the purchasing decision. This research paper identifies and analyses certain critical drivers of mobile phone purchasing decisions and explaining their...

Widespread misconceptions can be critical, especially in times of crisis. Through a field experiment, we study how to address such wrong or inaccurate beliefs using messages delivered to individual citizens using mobile phones. We focus on misinformation related to the COVID-19 pandemic in a...

Objective - The research aims to investigate Malaysian tertiary students' intention towards waste mobile phone recycling in the context of an integrated model.Methodology - Awareness of consequences, attitude, subjective norm, perceived convenience, and perceived knowledge were hypothesised to...

In this paper we utilize discrete choice experiment method to identify and measure switching costs and network effects in mobile telephony in Poland. Based on hypothetical choices consumers make we construct a conditional random parameters multinomial logit model to analyze their preferences. In...

Consumer satisfaction is a key determinant of customer retention, profitability of operators, consumer welfare and a strategic variable for competition and international comparisons. Spain's mobile customer satisfaction is the lowest in the European Union according to recent EU studies (SMREC,...

Since the prevalence of smartphones, the smartphone application (app) industry has penetrated rapidly. Such growth encourages a deeper understanding of mobile user behavior. Using contextual information, previous studies have attempted to understand when users launch different types of app...

Non-pecuniary incentives motivated by insights from psychology ("nudges") have been shown to be effective tools to change behavior in a variety of fields. An often unanswered question relevant for public policy is whether these promising interventions can be scaled up. In cooperation with a...

Non-pecuniary incentives motivated by insights from psychology ("nudges") have been shown to be effective tools to change behavior in a variety of fields. An often unanswered question relevant for public policy is whether these promising interventions can be scaled up. In cooperation with a...