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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
Müller, Stefan (ed.); Strothmann, Helmuth (ed.) - 1998
Persistent link: https://www.econbiz.de/10000994035
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The firm and worker loyalty
Eaton, Jonathan - 1988
Persistent link: https://www.econbiz.de/10000770683
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Steigerung der Dienstleistungsqualität mit Electronic-Banking : Kundenorientierung am Beispiel sächsischer Genossenschaftsbanken
Eusterbrock, Claudia - 1999
Persistent link: https://www.econbiz.de/10000679755
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Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 1998
Persistent link: https://www.econbiz.de/10000656362
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Loyalty in America
Schaar, John H. - 1957
Persistent link: https://www.econbiz.de/10000566812
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Angewandtes Kundenbindungs-Management
Bergmann, Katja - 1998
Persistent link: https://www.econbiz.de/10000643834
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Kundenbindung im Handel
Müller-Hagedorn, Lothar (ed.) - 1999
Persistent link: https://www.econbiz.de/10001399051
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Kundenbindung aus Kundensicht : Konzeptualisierung - Operationalisierung - Verhaltenswirksamkeit
Eggert, Andreas - 1999
Persistent link: https://www.econbiz.de/10001408547
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig; Middlebrooks, Arthur - 2000
Persistent link: https://www.econbiz.de/10001350452