There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of...

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic. The handbook consists of ten sections and approximately 40 individual chapters: 1...

Cover -- Contents -- List of Figures -- List of Tables -- Notes on the Editors and Contributors -- Foreword: Service Economy, Service Ecology, and Service Morality -- Preface -- Part I: Introduction and Background -- 1: An Overview of Service-Dominant Logic -- 2: Services in Society and Academic...

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant...