in this dissertation develop quantitative marketing research methods that use choice experiments to provide designers …

marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends …. Managerial recommendations for timeshare marketing tactics are discussed. …

This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

structure and staffing, services, evaluation criteria, marketing strategies, client processes, a budget, incubator evaluation …, marketing, proposal writing, management, accounting, and finance. Additionally, networking opportunities and technology …

The process evaluation reports on the implementation of Orange and Rockland Utilities demand-side bidding program in …`s New York State service territory. The process evaluation methodology included interviews with utility staff (3), energy … for the market and marketing to the appropriate customers. Customers most interested in the program included those with …

effectiveness of these programs varies considerably, however, leading a variety of stakeholders to suggest specific marketing and … renewable supply used, program price/cost premiums, types of consumer research and program evaluation performed, different sign …-up options available, program marketing efforts, and ancillary benefits offered to participants. …

implements full retail access. Green marketing, an attempt to characterize the supplier or service provider as environmentally … consumer protection and public policy issues. This issue brief examines the marketing methods used in New Hampshire and … explores what green marketing might mean for the development of renewable energy generation. It also addresses the issues …