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Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too …
Persistent link: https://www.econbiz.de/10009435932
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has...
Persistent link: https://www.econbiz.de/10009435880
The supply chain management discipline suggests that information sharing is paramount when attempting to achieve cost … overarching principles of supply chain management and information sharing amongst of partner firms has yet to be realized. …
Persistent link: https://www.econbiz.de/10009475001
Several distinctive characteristics of the way in which information is produced and disseminated suggest that simple marginal benefit/marginal cost models may be inadequate to explain decisions that consumers make about how much and what type of information to search. The concepts of search,...
Persistent link: https://www.econbiz.de/10009459059
This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …
Persistent link: https://www.econbiz.de/10009459117
Persistent link: https://www.econbiz.de/10004594125
Persistent link: https://www.econbiz.de/10004594126
Persistent link: https://www.econbiz.de/10004594127
Persistent link: https://www.econbiz.de/10004594128