Narrow search
Showing 1 - 10 of 97
Cover Image
An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.
Zolfagharian, Mohammadali - 2007
-production and co-consumption, caused by a service innovation, influence her perceptions of service innovation characteristics and … co-consumption play important roles in explaining innovation characteristics and adoption decisions. More specifically … customer's evaluation of service innovation characteristics as well as her adoption decision. The focal customer's disposition …
Persistent link: https://www.econbiz.de/10009475086
Cover Image
Does Protective Capacity Assist Managers in Competing Along Time-Based Dimensions?
Atwater, J. Bryan; Chakravorty, Satya S. - 1994
The article presents results of a computer simulation experiment which investigated the use of protective capacity as a means to reduce production cycle times and inventory holdings for a production line. In the 1980s, quality was the primary focus for competition in many businesses. Many...
Persistent link: https://www.econbiz.de/10009459052
Cover Image
Agent-based modelling for investigating consumer behaviour in risky markets : the case of food scares
Volker Saggau - 2005
Konsumentenverhalten bei Lebensmittelskandalen im fünften Teil. Mit Hilfe dieser Multiagentensimulation werden im sechsten Teil …
Persistent link: https://www.econbiz.de/10009428995
Cover Image
Examining the role of luxury brands in ytopia
Marchegiani, Chris; Latter, Chelsey - 2009
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
Cover Image
Analisis Faktor-faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Produk Brownies Amanda Pada Konsumen Cabang Abdullah Lubis
Soelistiariny, Bebbie Rulita - 2011
The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...
Persistent link: https://www.econbiz.de/10009464207
Cover Image
A consumer perspective of green event performance
von der Heidt, Tania; Firmin, Rose - 2009
This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...
Persistent link: https://www.econbiz.de/10009475187
Cover Image
Consumer decision making in telecommunications
Harrison, Paul - 2011
The data analyses consumers' decision making processes in the telecommunications market. The dataset includes both autoethnographic videographies and experimental quantitative data. The data comprises an extended autoethnographic methodology with 22 participants. Participants recorded video...
Persistent link: https://www.econbiz.de/10009483985
Cover Image
A Double Edged Sword: Understanding Vanity Across Cultures
Durvasula, Srinivas; Lysonski, Steven - 2008
Purpose ? Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...
Persistent link: https://www.econbiz.de/10009484483
Cover Image
Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...
Persistent link: https://www.econbiz.de/10009484485
Cover Image
Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior
Akhter, Syed - 2007
Purpose ? The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is re?ected in people?s expectations of their government, domestic ?rms, and the general public, in terms of restricting the...
Persistent link: https://www.econbiz.de/10009484545