Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...

Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching...

The article presents results of a computer simulation experiment which investigated the use of protective capacity as a means to reduce production cycle times and inventory holdings for a production line. In the 1980s, quality was the primary focus for competition in many businesses. Many...

It is well known that the Internet has significantly reduced consumers'search costs online. But relatively little is known about how searchcosts affect consumer demand structure in online markets. In this paper,we identify the impact of search costs on firm competition and marketstructure by...

Information systems and the Internet have facilitated the creation of used product markets that feature a dramatically wider selection, lower search costs, and lower prices than their brick-andmortar counterparts do. The increased viability of these used product markets has caused concern among...

Sowohl Ernteversicherungen als auch „Wetterderivate“ sind neuartigeRisikomanagementinstrumente, die eine Absicherung gegen Schäden aus nichtkatastrophalenWetterereignissen ermöglichen, in Deutschland aber bisher nicht verbreitet sind. Imvorliegenden Beitrag wird mit Hilfe eines...

In models with unobserved taste heterogeneity, distributional assumptions can be placed in two ways: (1) by specifying the distribution of coefficients in the utility function and deriving the distribution of willingness to pay (wtp), or (2) by specifying the distribution of wtp and deriving the...

A random utility approach is used to estimate logit equations which indicate what factors affect the likelihood of consumption of non-GM and GM foods, and, whether or not consumers are willing to pay a premium for non-GM/GM foods. Ceteris paribus as the price difference between non-GM and GM...

Data from a discrete choice experiment is used to investigate the implications offailing to account for attribute processing strategies (APSs). The research was designed to elicit the economic benefits associated with landscape restoration activities that were intended to remediate environmental...

Stated preference analyses commonly impose strong and unrealistic assumptions in response to spatial welfare heterogeneity. These include spatial homogeneity or continuous distance decay. Despite their ubiquity in the valuation literature, global assumptions such as these have been increasingly...