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Strategy, profits & ethics: Beyond the work of miles
Galbreath, Jeremy - 2006
A prominent feature of the management ? and increasingly marketing ? literature is offering normative prescriptions to …
Persistent link: https://www.econbiz.de/10009434952
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The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation
Micheels, Eric T.; Gow, Hamish R. - 2010
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
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The Return on Trade show Information (RTSI): A Conceptual Analysis
Bettis-Outland, Harriette; Cromartie, Jane S.; … - 2010
Purpose - The purpose of this paper is to analyze the need for developing a return on trade show information (RTSI) index; this index would be used to measure the impact of information gathered at trade shows on long-term decision making within the organization. Also, the paper aims to suggest...
Persistent link: https://www.econbiz.de/10009459034
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Creating a Market Orientation
Narver, John C.; Slater, Stanley F.; Tietje, Brian C. - 1998
A market orientation is a business culture in which all employees are committed to the continuous creation of superior value for customers. However, businesses report limited success in developing such a culture. One approach to create a market orientation, the approach taken by most businesses,...
Persistent link: https://www.econbiz.de/10009485621
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Drucker's Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-Technology Marketing
Sarin, Shikhar; Mohr, Jakki J. - 2008
In 1954, Drucker boldly declared that organizations have only two basic functions, marketing and innovation. While true … surrounding high-tech companies creates a great need for sophisticated marketing, yet these companies continue to have under …-developed competencies in marketing and in understanding customer needs. In its first two sections, this essay explores Drucker’s insights …
Persistent link: https://www.econbiz.de/10009431838
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Globalisation of internal venture capital opportunities in developing small and medium enterprises' relationships
Kiessling, Timothy; Harvey, Michael G. - 2008
The global market has an impact on almost all Small and Medium Enterprises (SMEs), but the high-technology industry appears to be most affected by the changes coming about due to globalisation. The industry is confronted with shorter product life cycles, blurring of industry boundaries and not...
Persistent link: https://www.econbiz.de/10009441643
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Information, intelligence and resource advantage: A multi-market multi-theoretic call for research
Adams, Frank G.; Richey Jr., R. Glenn; Harvey, Michael G.; … - 2010
Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort...
Persistent link: https://www.econbiz.de/10009441806
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National Competitive Advantage as the Context for Marketing Strategy: An Empirical Study of the New Zealand Wine Industry
Bretherton, P - 2004
National competitive advantage is a model which is widely taught in business schools but there has been limited research into its usefulness for managers and policy makers in particular economies and industries. This research looks at New Zealand, and in particular its wine industry as a context...
Persistent link: https://www.econbiz.de/10009481885
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Red Lion Hotel Corporation
Shao, Yin-Chia - 2011
This paper is a strategy executing research project of Red Lion Hotels Corporation. The research content includes the nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic history, evaluate strategy and a conclusion. The company...
Persistent link: https://www.econbiz.de/10009463240
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The role of strategy in the innovation process: A stage approach.
Goktan, Ayse Banu - 2005
Organizational innovation has been of central interest in recent years because of its importance for organizational survival and competitive advantage. Researchers in the field have divided the innovation process into stages in an attempt to understand the innovation process and the factors that...
Persistent link: https://www.econbiz.de/10009475097