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model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand … concept of brand trust is defined in the context of risk and expectations. Brand loyalty is operationalized as behavioral … general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …
Persistent link: https://www.econbiz.de/10009467982
social responsibility (CSR) on customer attitudes (loyalty, trust and commitment) and behavioral intentions (patronage …
Persistent link: https://www.econbiz.de/10009468029
Global Sustainable Tourism Criteria. Findings reveal that while hotel green efforts impact key marketing outcomes such as …
Persistent link: https://www.econbiz.de/10009467745
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
, physical environment, and service quality) and outcome variables (disconfirmation, customer satisfaction, and loyalty). A …
Persistent link: https://www.econbiz.de/10009467743
, payment facilities and considerations, site linking and redirection, buyer traffic, loyalty and advertising schemes and …
Persistent link: https://www.econbiz.de/10009457399
) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is … strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality … and loyalty, perceptions of actual service have the strongest correlations with those behavioural outcomes. The findings …
Persistent link: https://www.econbiz.de/10009484549
ourselves on data collected as part of an exploratory study in the sugar and fresh vegetable supply chains in Mauritius. The …
Persistent link: https://www.econbiz.de/10009442741
There exists a huge agrifood potential in Ethiopia. However, the country's agrifood supply chains are underdeveloped to deliver quality supply to traders and supplement household livelihoods from the sector. The key factors that determine the proper functioning of supplier-trader chains were not...
Persistent link: https://www.econbiz.de/10009443369
This thesis analyzes certain aspects of the current account balance and its relationship to economic growth. Employing recently developed statistical and econometric techniques for estimation of non linear models, crises phenomena connected to the balance of payments are focused. The analysis of...
Persistent link: https://www.econbiz.de/10009428990