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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam …) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce … indeed important, and a maturity model is presented to guide brand management activities at different stages of e-commerce …
Persistent link: https://www.econbiz.de/10009447199
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Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination
Pentina, Iryna - 2008
coordination leads to higher performance when core, unique dynamic capabilities pertaining to e-commerce are developed in-house, as …
Persistent link: https://www.econbiz.de/10009475012
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Privacy, Fair Information Practices and the Fortune 500: The Virtual Reality of Compliance
Schwaig, Kathy Stewart; Kane, Gerald C.; Storey, Veda C. - 2005
Corporate information privacy policies are receiving increased attention in the information privacy debate. Prior studies used Web surveys to analyze the content of online information privacy policies and to assess whether or not the policies comply with a standard known as the Fair Information...
Persistent link: https://www.econbiz.de/10009459010
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"Marketing managers" in the context of global supply chains: Functional versus multiple IQ competencies
Richey, Glenn; Harvey, Michael; Moeller, Miriam - 2010
Managerial scholars have suggested that 'g' score (i.e., intelligence) tests are not enough to assess and select the appropriate candidates for some jobs. Other dimensions can play just as important a role in employee performance. Thus, the purpose of this article is to expand our view in terms...
Persistent link: https://www.econbiz.de/10009441805
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RELACIONAMENTO COLABORATIVO EM CANAIS DE MARKETING DE HORTALIÇAS: UM ESTUDO DE CASO
Pimenta, Marcio Lopes; Boas, Luiz Henrique De Barros Vilas - 2008
O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...
Persistent link: https://www.econbiz.de/10009442803
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An Empirical Examination of Service Dominant Logic: The Theory of the Network
Randall, Wesley Spencer - 2007
Marketing scholars question the ability of the 4Ps to explain higher order phenomena in modern marketing. Scholars contend that marketing's historical framework, based in product centric economic theory, constrains the 4Ps ability to form a foundation for a general theory of marketing. The focus...
Persistent link: https://www.econbiz.de/10009475085
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Conceptualising the role of reciprocity in relationship marketing: an examination of its supporting virtues
Pervan, Simon J; Bove, Liliana L; Johnson, Lester W - 2004
One possible “kind” of marketing relationship occurs where a norm of reciprocity is upheld. The norm states that “we should return good for good, in proportion to what we receive; we should resist evil, but not do evil in return; we should make reparation for the harm we do;...furthermore...
Persistent link: https://www.econbiz.de/10009475183
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Enhancing HRM practice in SMEs using the concept of relationship marketing
Cameron, Leone; Miller, Peter - 2008
The proficient human resource management of employees and their contribution to small business is commonly accepted as contributing to Australia’s future prosperity (Schaper 2000). Effective recruitment, selection and retention of employees are part of the employment relationship and can...
Persistent link: https://www.econbiz.de/10009475254
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Impact of Relational Marketing of Laptops: High Tech Product Adoptions in a Retail Setting
Bansod, Anirudha Vasant - 2011
Marketing has developed from using a simple transactional model to a more sophisticated relational orientation model. Selling and marketing practices are different according to the culture of a country, purchasing power parity, economical situations, political conditions, the demand versus...
Persistent link: https://www.econbiz.de/10009480698
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Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store
Singh, Randhir - 2008
This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...
Persistent link: https://www.econbiz.de/10009447200