Narrow search
Showing 1 - 10 of 19
Cover Image
A Gap Analysis on Generation Y Customer Expectations and Perceptions towards Lifestyle Hotels
Hua, Wen; Qu, Hailin - 2011
This study conducts a gap analysis on Generation Y (Gen Y) customer expectation and perception towards lifestyle hotels …
Persistent link: https://www.econbiz.de/10009467993
Cover Image
Neurometrics applied to banknote and security features design
Ortuño Molinero, Rubén; Sánchez Echave, Jose; …
El objetivo de este trabajo es presentar una metodología sobre la aplicación del neuroanálisis en el diseño de billetes y elementos de seguridad. Tradicionalmente, la evaluación de la percepción de los billetes se ha basado en respuestas explícitas de las personas, obtenidas a través de...
Persistent link: https://www.econbiz.de/10012523778
Cover Image
Conceptos, fundamentos y herramientas de neurociencia y su aplicación al billete
Aroca Moya, Belén
, perception and design. It also provides an overview of neuroscience and its analytical techniques as applied to the banknote … sensory stimulation on banknote perception, and for assessing different cognitive processes such as visual interest, memory …, emotions and sustained attention on the different areas of interest on the banknote, as described in the different perception …
Persistent link: https://www.econbiz.de/10014000059
Cover Image
Alternativas a la evolución de la operativa bancaria mayorista en el eurosistema
Romero Ugarte, José Luis; Sánchez Martín, Abel; …
In recent years, payment systems have benefited from technological developments that have accelerated their evolution and adaptation to user needs. Payment systems ultimately depend on central bank money, and the debate about the advisability of updating the different ways of representing this...
Persistent link: https://www.econbiz.de/10014000070
Cover Image
Agent-based modelling for investigating consumer behaviour in risky markets : the case of food scares
Volker Saggau - 2005
Konsumentenverhalten bei Lebensmittelskandalen im fünften Teil. Mit Hilfe dieser Multiagentensimulation werden im sechsten Teil …
Persistent link: https://www.econbiz.de/10009428995
Cover Image
Examining the role of luxury brands in ytopia
Marchegiani, Chris; Latter, Chelsey - 2009
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
Cover Image
Analisis Faktor-faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Produk Brownies Amanda Pada Konsumen Cabang Abdullah Lubis
Soelistiariny, Bebbie Rulita - 2011
The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...
Persistent link: https://www.econbiz.de/10009464207
Cover Image
A consumer perspective of green event performance
von der Heidt, Tania; Firmin, Rose - 2009
This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...
Persistent link: https://www.econbiz.de/10009475187
Cover Image
Consumer decision making in telecommunications
Harrison, Paul - 2011
The data analyses consumers' decision making processes in the telecommunications market. The dataset includes both autoethnographic videographies and experimental quantitative data. The data comprises an extended autoethnographic methodology with 22 participants. Participants recorded video...
Persistent link: https://www.econbiz.de/10009483985
Cover Image
A Double Edged Sword: Understanding Vanity Across Cultures
Durvasula, Srinivas; Lysonski, Steven - 2008
Purpose ? Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...
Persistent link: https://www.econbiz.de/10009484483