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Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred - 2001
Persistent link: https://www.econbiz.de/10001568874
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Handbuch Strategische Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Bruhn, Manfred (ed.); Esch, Franz-Rudolf (ed.);  … - 2016 - 2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011414908
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Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.; Ferrero, Jennifer L. - 1997
Persistent link: https://www.econbiz.de/10000967579
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Barriers to entry and market entry decisions in consumer and industrial goods markets
Karakaya, Fahri - In: Journal of marketing 53 (1989) 2, pp. 80-91
Persistent link: https://www.econbiz.de/10001064216
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Understanding the "service economy" : a preliminary review of theory
Britton, Stephen - 1989
Persistent link: https://www.econbiz.de/10000930169
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Productivity growth, efficiency and outsourcing in manufacturing and service industries
Heshmati, Almas - 2000
Persistent link: https://www.econbiz.de/10001515437
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Goods prices and exchange rates : what have we learned?
Goldberg, Pinelopi K. - In: Journal of economic literature 35 (1997) 3, pp. 1243-1272
Persistent link: https://www.econbiz.de/10001226710
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Produktpolitik
Benkenstein, Martin - In: Die Betriebswirtschaft : DBW 55 (1995) 3, pp. 381-394
Persistent link: https://www.econbiz.de/10001183261
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Entwicklungslinien im strategischen Marketing-Management
Weiber, Rolf - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 48 (1996) 2, pp. 154-172
Persistent link: https://www.econbiz.de/10001193614
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056