Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A conceptual framework of inte...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
27
Marketing management
26
Theorie
11
Theory
11
Erfolgsfaktor
6
Success factor
5
Unternehmen
5
Communication
4
Kommunikation
4
Marketing
4
Public relations
4
Öffentlichkeitsarbeit
4
Advertising
3
Internal communication
3
Interne Kommunikation
3
Preismanagement
3
Pricing strategy
3
Product design
3
Produktgestaltung
3
Werbung
3
Corporate culture
2
Deutschland
2
Germany
2
International marketing
2
Internationales Marketing
2
KMU
2
Market research
2
Marktforschung
2
SME
2
USA
2
United States
2
Unternehmenskultur
2
Welt
2
World
2
Agrarprodukt
1
Agricultural product
1
Aufsatzsammlung
1
Außenwirtschaftsförderung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
14
Book / Working Paper
14
Type of publication (narrower categories)
All
Übersichtsarbeit
Article in journal
7,411
Aufsatz in Zeitschrift
7,411
Aufsatz im Buch
2,347
Book section
2,347
Hochschulschrift
1,221
Graue Literatur
1,095
Non-commercial literature
1,095
Thesis
1,011
Lehrbuch
755
Collection of articles of several authors
707
Sammelwerk
707
Textbook
644
Bibliografie enthalten
547
Bibliography included
547
Working Paper
495
Arbeitspapier
483
Case study
457
Fallstudie
457
Aufsatzsammlung
405
Konferenzschrift
214
Ratgeber
188
Guidebook
178
Conference proceedings
140
Reprint
119
Glossar enthalten
100
Glossary included
100
Handbook
91
Handbuch
91
Dissertation u.a. Prüfungsschriften
66
Conference paper
65
Konferenzbeitrag
65
Festschrift
45
Amtsdruckschrift
44
Government document
44
Collection of articles written by one author
43
Sammlung
43
Fallstudiensammlung
41
Bibliografie
37
Systematic review
28
more ...
less ...
Language
All
English
15
German
13
Dutch
2
Author
All
Bruhn, Manfred
4
Esch, Franz-Rudolf
2
Gijsbrechts, Els
2
Langner, Tobias
2
Meffert, Heribert
2
Adler, Jost
1
Aulōnitēs, Geōrgios I.
1
Benkenstein, Martin
1
Burmann, Christoph
1
Bürkner, Sven
1
Carlson, Brad D.
1
Craig, C. S.
1
Cumiskey, Kevin J.
1
Douglas, Susan P.
1
Ferrero, Jennifer L.
1
Frankwick, Gary L.
1
Germelmann, Claas Christian
1
Goldberg, Pinelopi K.
1
Green, Paul E.
1
Gröppel-Klein, Andrea
1
Hübner, Wolfgang
1
Kaiser, Harry M.
1
Karakaya, Fahri
1
Knetter, Michael Mark
1
Krieger, Abba M.
1
Lancaster, Geoffrey
1
Langner, Sascha
1
Liu, Jonathan
1
Maloney, Philip
1
Murray, Chris
1
Naert, Philippe Antoine
1
Pankalla, Lars
1
Pereira, Arun
1
Sager, Bernadette
1
Schwarz-Musch, Alexander
1
Schürmann, Uwe
1
Stahl, Michael J.
1
Weiber, Rolf
1
Wiedmann, Klaus-Peter
1
Wilson, Jonathan A. J.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Macquarie University / Department of Economics
1
Soundview Executive Book Summaries <Concordville, Pa.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Springer Reference Wirtschaft
2
Advances in business marketing : a research annual
1
Die Betriebswirtschaft : DBW
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Islamic marketing : JIMA
1
Journal of economic literature
1
Journal of marketing
1
Journal of marketing theory and practice
1
Liber amicorum Prof[essor] D[octo]r Pierre-Henri Virenque : gewoon hoogleraar aan de Universiteit Antwerpen (UFSIA) ; opstellen angebooden ter gelegenheid van zijn emeritaat
1
Macquarie economics research papers
1
Marketing strategy processes and tools
1
NICPRE / National Institute for Commodity Promotion Research and Evaluation
1
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe Marketing-Management
1
Studien- und Arbeitspapiere Marketing
1
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
Saved in:
2
Prices and pricing research in consumer marketing : some recent developments
Gijsbrechts, Els
-
1992
Persistent link: https://www.econbiz.de/10000835723
Saved in:
3
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
Saved in:
4
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
5
The management of the product elimination function : theoretical and empirical analysis
Aulōnitēs, Geōrgios I.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 1-66
Persistent link: https://www.econbiz.de/10001089426
Saved in:
6
Barriers to entry and market entry decisions in consumer and industrial goods markets
Karakaya, Fahri
- In:
Journal of marketing
53
(
1989
)
2
,
pp. 80-91
Persistent link: https://www.econbiz.de/10001064216
Saved in:
7
Prijszetting in consumentenmarketing : nachtmerrie of opportuniteit? ; Een overzicht van recente bevindingen omtrent prijs in de marketingliteratuur
Gijsbrechts, Els
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
47
(
1993
)
2
,
pp. 175-217
Persistent link: https://www.econbiz.de/10001151650
Saved in:
8
Goods prices and exchange rates : what have we learned?
Goldberg, Pinelopi K.
- In:
Journal of economic literature
35
(
1997
)
3
,
pp. 1243-1272
Persistent link: https://www.econbiz.de/10001226710
Saved in:
9
Produktpolitik
Benkenstein, Martin
- In:
Die Betriebswirtschaft : DBW
55
(
1995
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10001183261
Saved in:
10
Entwicklungslinien im strategischen
Marketing-Management
Weiber, Rolf
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
48
(
1996
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10001193614
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
