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Behavioural study on advertising and marketing practices in online social media : final report
GfK Belgium <Körperschaft>; Europäische Kommission / … - 2018
Persistent link: https://www.econbiz.de/10011974593
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An economic policy perspective on online platforms
Martens, Bertin - 2016
This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...
Persistent link: https://www.econbiz.de/10011980703
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Quality discrimination in online multi-sided markets
Duch-Brown, Néstor - 2017
The aim of this paper is to explain evidence of unfair practices by online platforms towards business users, particularly SME's. First, using survey data, we show that sellers operating with four different categories of platforms multi-home (marketplaces, app stores, social networks and online...
Persistent link: https://www.econbiz.de/10011980938
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Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising
D'Andria, Diego - 2018 - This version: December 2018
We extend the theory of tax incidence under Cournot-Nash oligopolistic competition to study the effects of an ad valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space sold to businesses. Ads are more valuable to advertisers...
Persistent link: https://www.econbiz.de/10011982174
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Quantifying the effects of online bullishness on international financial markets
Mao, Huina; Counts, Scott; Bollen, Johan - 2015
develop a simple, direct and unambiguous indicator of online investor sentiment, which is based on Twitter updates and Google …. Our results indicate several striking regularities. First, changes in Twitter bullishness predict changes in Google … bullishness, indicating that Twitter information precedes Google queries. Second, Twitter and Google bullishness are positively …
Persistent link: https://www.econbiz.de/10011664041
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The impact of online sales on consumers and firms : evidence from household appliances
Duch-Brown, Néstor; Grzybowski, Lukasz; Verboven, Frank - 2015
In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market...
Persistent link: https://www.econbiz.de/10011980307
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Good practice guide on online advertising : protecting consumers in e-commerce
OECD - 2019
businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …
Persistent link: https://www.econbiz.de/10012101300
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Understanding online consumer ratings and reviews
OECD - 2019
This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including...
Persistent link: https://www.econbiz.de/10012101924
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Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee
Fourberg, Niklas; Taş, Serpil; Wiewiorra, Lukas; … - Europäisches Parlament / Policy Department for … - 2021
Persistent link: https://www.econbiz.de/10012621729
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Consumer perceptions of (cross-border) ecommerce in the EU Digital Single Market
Cardona, Mélisande; Duch-Brown, Néstor; Martens, Bertin - 2015
This report presents empirical evidence about the obstacles that European consumers face when trying to buy online goods and services in other EU Member States. It relies on data from a consumer survey carried out in February-March 2015 in the EU28. By comparing named websites with respondents'...
Persistent link: https://www.econbiz.de/10011980169