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Good practice guide on online advertising : protecting consumers in e-commerce
OECD - 2019
elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these … businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …
Persistent link: https://www.econbiz.de/10012101300
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Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee
Fourberg, Niklas; Taş, Serpil; Wiewiorra, Lukas; … - Europäisches Parlament / Policy Department for … - 2021
Persistent link: https://www.econbiz.de/10012621729
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Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising
D'Andria, Diego - 2018 - This version: December 2018
valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space …-neutral preferences and Web companies compete in a Cournot-Nash fashion on the advertising market but enjoy monopolistic power in the …
Persistent link: https://www.econbiz.de/10011982174
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The impact of online sales on consumers and firms : evidence from household appliances
Duch-Brown, Néstor; Grzybowski, Lukasz; Verboven, Frank - 2015
In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market...
Persistent link: https://www.econbiz.de/10011980307
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Understanding online consumer ratings and reviews
OECD - 2019
This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including...
Persistent link: https://www.econbiz.de/10012101924
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Behavioural study on advertising and marketing practices in online social media : final report
GfK Belgium <Körperschaft>; Europäische Kommission / … - 2018
Persistent link: https://www.econbiz.de/10011974593
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La coproduction à l'heure du numérique : risques et opportunités pour le.la consommateur.rice et l'emploi : mandature 2015-2020 - séance du 25 octobre 2016
Derobert, Martine - Frankreich / Section des Activités Économiques - 2016
Persistent link: https://www.econbiz.de/10011576127
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Online advertising and marketing directed toward children
1999
Persistent link: https://www.econbiz.de/10013456616
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Online advertising : trends, benefits and risks for consumers
OECD - 2019
Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to … reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit … consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises …
Persistent link: https://www.econbiz.de/10011976113