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~type_genre:"Arbeitspapier"
~type_genre:"Übersichtsarbeit"
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ECONIS (ZBW)
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61
Complexity and accuracy in consumer choice : the double benefits of being the consistently better
brand
Conlon, Bernard
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
Saved in:
62
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze
brand
choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
63
Brand
image and
brand
associations
Korchia, Mickael
-
2000
Persistent link: https://www.econbiz.de/10001624064
Saved in:
64
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martinez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001624166
Saved in:
65
Consumer attitude towards
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
66
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
Saved in:
67
"Variety seeking behavior" als Motiv des Markenwechsels beim Kauf von Konsumgütern : Ergebnisse einer empirischen Studie
Helmig, Bernd
-
1996
Persistent link: https://www.econbiz.de/10000935847
Saved in:
68
When good brands do bad :
brand
personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
69
Deep habits
Ravn, Morten O.
;
Schmitt-Grohé, Stephanie
;
Uribe, Martín
-
2004
Persistent link: https://www.econbiz.de/10001916038
Saved in:
70
A market basket analysis based on the multivariate MNL model
Boztuğ, Yasemin
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001919370
Saved in:
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