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Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
Conlon, Bernard (contributor);  … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
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Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001
Persistent link: https://www.econbiz.de/10001619754
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Brand image and brand associations
Korchia, Mickael - 2000
Persistent link: https://www.econbiz.de/10001624064
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martinez, Verónica; Garolera, Jordi - 2001
Persistent link: https://www.econbiz.de/10001624166
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Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001712945
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Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor; Denis, Jean-Emile - 2001
Persistent link: https://www.econbiz.de/10001626129
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"Variety seeking behavior" als Motiv des Markenwechsels beim Kauf von Konsumgütern : Ergebnisse einer empirischen Studie
Helmig, Bernd - 1996
Persistent link: https://www.econbiz.de/10000935847
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When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2003
Persistent link: https://www.econbiz.de/10001764888
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Deep habits
Ravn, Morten O.; Schmitt-Grohé, Stephanie; Uribe, Martín - 2004
Persistent link: https://www.econbiz.de/10001916038
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A market basket analysis based on the multivariate MNL model
Boztuğ, Yasemin (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001919370