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Bauer, Hans H.
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37
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36
Rock, Bram de
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Cherchye, Laurens
34
Moraga-González, José Luis
28
Chandon, Pierre
26
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26
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23
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Schuh, Scott
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Armstrong, Mark
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Courty, Pascal
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Dellaert, Benedict G. C.
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Robert Schuman Centre for Advanced Studies
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OECD
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Centre for Social and Economic Research on the Global Environment
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
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William Davidson Institute <Ann Arbor, Mich.>
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Cornell University / Department of Applied Economics and Management
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ERIM report series research in management
62
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
49
Discussion paper / Center for Economic Research, Tilburg University
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Cowles Foundation discussion paper
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
26
Working paper series / University of Zurich, Department of Economics
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ECONIS (ZBW)
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1
Escaping the crosshairs : reactance to identity
marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
2
The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland
;
Szelig, Antonia
-
2009
Persistent link: https://www.econbiz.de/10003844159
Saved in:
3
Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig
;
Goldstein, Daniel G.
;
Johnson, Eric J.
-
2008
Persistent link: https://www.econbiz.de/10003909934
Saved in:
4
Ein dynamischer Ansatz zur Kontrolle der Imagewirkung von Werbemaßnahmen
Schwaiger, Manfred
-
1996
Persistent link: https://www.econbiz.de/10013453035
Saved in:
5
Zweimodale Klassifikationsverfahren in der Werbewirkungskontrolle
Schwaiger, Manfred
-
1996
Persistent link: https://www.econbiz.de/10013374648
Saved in:
6
Der Einfluss von Mixed Emotions auf die
Werbewirkung
: eine experimentelle Studie
Bauer, Hans H.
;
Donnevert, Tobias
;
Exler, Stephanie
; …
-
2007
Persistent link: https://www.econbiz.de/10003601667
Saved in:
7
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
8
Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Rumpel, Franziska
;
Knuth, Michael
;
Schaefer, Michael
-
2008
Persistent link: https://www.econbiz.de/10003792747
Saved in:
9
Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
Freundt, Tjark Christian
-
2007
Persistent link: https://www.econbiz.de/10013420406
Saved in:
10
Die Werbewirksamkeit alternativer Gestaltungsformen von TV-Spots : ein Beitrag zur Quantifizierung der Werbequalität
Ellinghaus, Uwe
;
Erichson, Bernd
;
Zweigle, Tanja
-
1999
Persistent link: https://www.econbiz.de/10001420904
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