Product and process innovations are generally regarded as strategic competitive vehicles in industry. Identifying and conquering new market niches through focused marketing approaches by emphasizing new product qualities in mature markets - has become a very appropriate innovation strategy in...

Discussion of "market pull" versus "technology push" approaches in the field of busi-ness innovation research has followed a certain trend. The empirical research under-taken until now has been concerned in particular with the question of how each of these approaches differently influence the...